IDUN Minerals USA Hey loves. Any one ready for the weekend? I know I am. Whether your attending a party or spending some time with family why not wear some products that are great for even the most sensitive skin. Since discovering this brand thanks to octoly (A website for beauty creators) I am becoming a huge fan. IDUN minerals is a brand developed in Sweden and only uses pure minerals. They have kept in mind sensitive skin. So those with acne or rosacea can feel comfortable wearing these products and not worry about irritation. The first ever product I received was there pure mineral illuminating foundation. This one retails for $35 on their website here . It is medium coverage and includes a pump. Product packaging is very simple and elegant. The bottle itself is a frosted gloss with a plastic cap that pops on smoothly. I prefer Full coverage but this one actually caught my attention and has been my daily choice. It is very light